About Us
our why
AK Activations was born from a simple realization:
The most powerful brand moments don’t happen online — they happen in real life, in the spaces where people show up for themselves. After years in the fitness industry, we saw a gap: incredible wellness brands trying to reach health-conscious audiences through ads and random sampling, while gyms and studios — where people are most engaged and open to discovery — were being overlooked. We created AK Activations to bridge that gap.
the ak approach
We connect brands with the right audience through in-studio sampling, curated events, immersive experiences, and trained brand ambassadors who truly understand the products they represent — amplified through our social channels reaching over 250,000 followers. Founded by Ariel Goossens and Kollins Ezekh, with deep roots in the fitness community and Kollins owning two gyms, we build partnerships that feel authentic, valuable, and built to last. Because when someone discovers your product in an environment they trust, it hits different — and it sticks.
why it works
We place brands at the intersection of trust, routine, and community. By blending real-world experiences with social amplification, we create meaningful first impressions that convert into long-term brand affinity and measurable growth.